Creating an online course or program? Ready to launch a new service? You need to know who your BUYER is!

This step-by-step wizard will guide you through the process of creating your own personalized Buyer Persona.
Let's get started!
A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Buyer personas provide structure and insight for your company. A detailed buyer persona will help you determine where to focus your time, guide product development, and allow for alignment across the organization. As a result, you will be able to attract the most valuable visitors, leads, and customers to your business.

Thanks to HubSpot for this definition.
Let's start by giving your Persona a name. *

Humanize your Buyer Persona with a name like Rockin' Richard, Mommy Mary, or Corporate Kate.
Now let's add a face to {{answer_69716456}} *

What does {{answer_69716456}} do for a living?

Which industry does {{answer_69716456}} work in?

What responsibilities does {{answer_69716456}} have at work?

How stressful is {{answer_69716456}}'s job?

Is {{answer_69716456}} :

Which personal hobbies or activities does {{answer_69716456}} take part in?

What are {{answer_69716456}}'s desires?

Could be personally and/or professionally. What does he/she really want right now?
What does {{answer_69716456}} struggle with? Which challenges and obstacles does he/she face? What are his/her fears?

This could be personally and/or professionally.
Where does {{answer_69716456}} seek information to help him/her overcome these obstacles, challenges, and struggles?

Both online and offline resources.
Ex. Facebook groups, Youtube videos, specific magazines or conferences.
Which publications and blogs does {{answer_69716456}} read? Which podcasts does he/she listen to?

Where does {{answer_69716456}} hang out online?

Facebook Groups? Which ones?
Instagram? Who does he/she follow?
Youtube? Which channels does he/she follow?
Which ways does {{answer_69716456}} prefer to use to communicate?

Which specific words and phrases does {{answer_69716456}} use?

Almost done...We need to collect some information from you in order to send you the results.

What's your first name? *

Great job creating your Buyer Persona - {{answer_69716456}}!

The results will be in your email inbox shortly.
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